LiveWire Moving to Milwaukee
LiveWire moving operations to Milwaukee The StaffMay 7, 2024 According to recent reports, LiveWire will move all operations of its electric motorcycle to parent company Harley’s hometown of Milwaukee. The LiveWire team will be relocated to the historic Juneau Avenue site, which has been mostly vacant since the pandemic....
Royal Enfield Launches Race Program
Royal Enfield launches 2024 Build.Train.Race. program The StaffFebruary 13, 2024 Royal Enfield will return its Build.Train.Race. (BTR) program to both MotoAmerica and Progressive American Flat Track national championships for the 2024 season. Now in its fifth season, this first of its kind program continues to welcome women from all...
Goodbye Sportster
A final farewell to the Harley-Davidson Sportster Kevin DukeFebruary 15, 2024 The Harley-Davidson Sportster has been with us since Elvis existed only in black and white, and it’s been part of our culture through evolutions and revolutions and in dozens of model iterations. But nothing lasts forever, and the...
New Gov’t Regulation for Small business
New reporting requirement for small business owners goes into effect Jan. 1, 2024 In an NFIB survey, 90% of NFIB members had never heard of the new small business ownership information reporting requirement regulation, set to take effect in January 2024. On September 18, NFIB sent a letter to...
AMA Adds to Gov’t Relations Staff
AMA expands government relations staff By: The Staff October 4, 2023 The AMA continues to restructure its Government Relations Department with the addition of Shayna Fritz as the eastern states representative. Fritz joins Government Relations Director Nick Haris, Washington Representative Zach Farmer and Central States Representative Nick Sands in...
Buell New Model Rakes in Orders
Buell surpasses $120M in preorders for Super Cruiser concept bike By: The Staff October 3, 2023 In an unprecedented show of support from motorcycle enthusiasts worldwide, Buell Motorcycle Co. has achieved a remarkable milestone. In just six months, Buell has amassed over $120 million in preorders for their groundbreaking...
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