2 Jul

Will Ducati Be For SALE?

Volkswagen restructuring fuels fresh Ducati sale rumors

Fresh reports out of Europe have revived speculation that the Volkswagen Group could consider selling Ducati as the automaker works through a sweeping restructuring program. However, no formal sale process has been announced.

MDB Combined (Explore the MDB) 728x90 202606
Ducati-Lamborghini partnership.
The proceeds from VW Group’s Everllence transaction could be quickly consumed by restructuring costs. Advisers quoted in European media outlets have recommended additional asset sales, which may include Ducati and a potential spin-off of Lamborghini. (File photo: Ducati/Lamborghini)

According to the Financial Times, cited by several motorcycle industry outlets, including Visordown, investment bankers have urged Volkswagen to explore selling Ducati after the company recently raised €7.4 billion ($8.4B USD) through the sale of a majority stake in its marine engine business, Everllence.

The reports come as Volkswagen continues one of the largest restructuring efforts in its history. The automaker is reportedly looking to cut as many as 100,000 jobs and close multiple factories while investing heavily to remain competitive against rapidly growing Chinese electric vehicle manufacturers.

Analysts quoted by the Financial Times reportedly believe the proceeds from the Everllence transaction could be quickly consumed by restructuring costs, prompting advisers to recommend additional asset sales. Among the options reportedly discussed are Ducati and a potential spin-off of Lamborghini.

This is not the first time Ducati has been linked to a possible sale. In 2017, Volkswagen conducted a strategic review that included exploring a sale of the Bologna-based motorcycle manufacturer in the wake of the Dieselgate emissions scandal. While several buyers were rumored at the time, Volkswagen ultimately retained the brand.

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