Triumph acquires OSET, electric motorcycle manufacturer
By: Dave McMahon June 21, 2022
Triumph has acquired electric motorcycle manufacturer OSET Bikes as part of its wider plan of offering a full range of off-road motorcycles and to nurture a new generation of motorcycle riders.
Ahead of the launch of the Motocross and Enduro range, Triumph Motorcycles took another step in the off-road world through the acquisition of OSET Bikes, a leader in the world of children’s electric, off-road motorcycles. Started in 2004 by Ian Smith, who wanted to build an electric off-road bike for his son Oliver, OSET has been setting the benchmark in its segment for the past 18 years. OSET has sold more than 40,000 bikes globally that feature their in-house developed electric powertrains.
The acquisition of OSET sits within Triumph’s strategy of entering the off-road segment, announced in 2020, and provides both companies with the opportunity to share and benefit from each other’s knowledge and experience in their respective segments, enabling both brands to grow internationally in parallel.
Triumph’s philosophy, For The Ride, played an important role in the acquisition of OSET as it enables the Hinckley-based brand to inspire future generations of riders by providing them with the perfect starting point to develop their passion and dreams. OSET Bikes offers products that are suitable for any rider, starting from 3 years old and upwards.
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“We are excited about the opportunity of joining forces with OSET Bikes: a dynamic brand that has been encouraging children into motorcycling for many years and have been at the forefront of developing electric trials bikes for fun and competition,” said Triumph CEO Nick Bloor. “Whilst the two brands will continue working independently, Triumph and OSET will collaborate on new state-of-the-art products to inspire young riders into off-road riding, across the segments that Triumph and OSET will have a presence in, drawing on their respective strengths to build the best bikes in the world.”
“When we built that first ‘garage’ bike for my son, Oliver, I had no idea that it would lead to this moment,” said OSET Bikes CEO Ian Smith. “We are all very excited for what the future holds for OSET as part of the Triumph family. The OSET brand will remain as OSET and will continue to serve the trials and off-road motorcycling community. We are now better positioned to develop and innovate across our range, while enjoying the security of scale and market position Triumph can offer OSET”
OSET Bikes was founded in 2004. The products are available in over 60 dealerships across the UK and are exported to over 25 countries. It has offices in the UK, USA and Taiwan. Its focus is the youth market and offers seven electric motorbikes, starting from 12.5 up to 24.0 wheel size, and includes an electric MX bike. OSET Cup events, which are designed to encourage kids to have fun on their bikes, are now available globally. Within 10 years OSET Bikes were taking the top 5 places in the Youth National Trials Series and have been regulars at The Goodwood Festival of Speed, MotoGP, World Superbikes and the Isle of Man TT.
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