15 Jan

Either Or?

Either or … It’s a turn of phrase passed down from generation to generation of sales people. And it brings to mind negative stereotypes like white shoes, plaid pants, and heaven forefend, pinky rings. But if you look at it intelligently, and apply the psychology of persuasion, it can...

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3 Dec

Small business Marketing

Retailers Exploring New Holiday Marketing Strategies The AP (11/27, Rosenberg) reported that new small and independent retailers “ finding ways to give shoppers a reason to spend with them, not at the big stores like Target, Walmart and not with Amazon and other online merchants” during the holiday season....

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